I can help you find your way to classical music’s future. Or help you grow the work you already do.
I’ve worked with soloists, ensembles, and composers, with a conservatory and with performing institutions. My consulting practice is built from a concern for who you are, for your unique goals, and your unique way of reaching them.
What a gift Greg Sandow is to the arts world! First in line should be artists looking to make a lasting impact on and away from the stage, organizations looking to program in more meaningful ways to more diversified.
— Sally Whitwell, pianist/performer, conductor, composer and educator (Sydney, Australia)
What I do as a consultant:
I can help you focus on the goals that matter most to you. And help you develop a strategic plan to reach those goals. What do you want to do that you haven’t yet done?
I can help you focus what you say about yourself, with branding, websites, social media, publicity, and marketing. Have you told the world who you truly are?
I can help you thrive in the new classical music environment. Can you grow your audience? Can you expand it to people outside classical music?
I attended an artistic advisory committee meeting a few days ago for the symphony at which we discussed long term goals for the organization. I spent much of the 2.5 hour meeting thinking, What would Greg Sandow say? I encouraged everyone at the meeting to read your work. I really wish you had been there — it felt like we were puzzling through things and tentatively putting forth ideas that you’ve been discussing in detail for years.
— An orchestra board member (confidential communication)
For music departments and conservatories:
I can help you change your curriculum, adapting to the present world, while weighing carefully the costs and benefits of change.
I can help you with sustainability, leveraging everything you do — and finding new initiatives — so you show your value in a changing world.
Thanks again for all your help. Creating our strategic plan was a long, arduous process, but with help from the great team we’d put together and YOU, we not only survived, but flourished. We’re a better organization because of it all.
— Tracey Rush, Executive Director, Northern Iowa School of Music (Dubuque, IA) [after I worked with her and her board to develop a strategic plan for the school]
For performing institutions:
I can help you plan for growth. So you draw a bigger audience, and get more community support, and funding. These three things are separate enterprises, though of course related. I can help you focus on each one of them, while bringing them together in a larger strategic plan.
I highly recommend Greg Sandow as a consultant. He creatively tailored his expert knowledge to fit my unique needs. As a result, with his help, I have created a plan that may most efficiently help me meet my goals. In addition to a wealth of information, I feel I have found a genuine new friend in Greg. He seems so sincerely interested in helping me, the consulting fees seem like an afterthought. I will definitely hire Greg again for more guidance as my journey continues. I feel I got more than my money’s worth.
— Liza Figueroa Kravinsky, founder and director, The Go-Go Symphony (Washington, DC)
For soloists, composers, and ensembles:
I can help you reach a higher level, so you get better bookings or commissions.
I can help you build an audience — your fan base! — that’s truly your own, people who’ll come to your performances, buy your recordings and your merchandise, and help you in many other ways.
The work truly is like a seed that is planted, then germinates, sprouts, then gradually continues to grow until it flourishes. By the time I was really going full steam on my website, looking at pictures, rewriting copy and asking myself “What would Greg have to say about this?” I really had a sense of just how much I had gained.
— David K. Wallace, Chair, String Department, Berklee College of Music (Boston, MA)
Our hugest thank you to you in all of this — it really was so to have an outside eye this year, and almost like a conscience to make things happen. So easy to lose this side of things amongst the doldrums of the day-to-day.
— Janine Marshman, General Manager, Ensemble Offspring (Sydney, Australia)
Greg has a wonderful ability to pick out the goals and core values of musicians and guide them toward the track that is right for them. My work with Greg was wonderfully enlightening, professional and provided me with a clear platform to address the direction in which I wanted to go. I am so grateful to have benefited from Greg’s experience, warm personality and attentive listening skills.
— Haley Rempel, Artistic Director, Aurelia Productions (Winnipeg, Manitoba)